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Bill buys a new Mac, volume three: how did it ever get this confusing?

Wednesday, April 14th, 2004  by Bill Palmer

Way back in Volume One, I admitted that I'm going to have to snare myself a new Mac sometime within the next six weeks, without the benefit of having done so at any time previously in the current century. And last time around in Volume Two, I jettisoned the idea of attempting to go with anything from either of Apple's professional lines, largely for the altogether inglorious reason that even the rebuilt-from-junkyard-parts, low-end scraps of the pro lines are not in my budget. I didn't, however, throw away the idea of a laptop entirely. The iBook could always step in and save the day, if need be. But today, it's time to take a look at Apple's consumer desktop lines.

Before we go any further, I should point out that I did just happen to catch Apple's little announcement Tuesday morning that vaguely might have had something to do with new eMacs, but I'll get to that later. And even though I don't necessarily expect any of the current iMac models to still be the current models by time time I go to make my purchase, I'm going to look at them anyway. Nothing like a good hypothetical exercise to help me figure out what I'll want to do when I get to the real thing, right? Either that, or I'll just manage to confuse myself entirely, and that could be fun to watch. Let's take a look, shall we?

The first thing to note when looking at Apple's consumer line is that it wasn't supposed to be this way. I mean, once upon a time, the line didn't suffer from an astonishing fit of irony when it comes to model names. For years, there was only one consumer line, and it was called the iMac, and it had a 15 inch CRT monitor built into it, and that was that. Along the way, the iMac saw several revisions that allowed it to keep up with the times (the slot-loading iMac that I'm typing this on could eat the original iMac for breakfast, for too many reasons to list here), but eventually it was time to do something about the one specification that defined its form factor: the monitor. Many voices called out for Apple to go ahead and build some kind of a giant iMac-on-steroids that would somehow manage to pack an entire 17 inch monitor into an enlarged iMac shell. But Apple's thinking was far more progressive.

As the flat-screen LCD market continued to come down in price, Apple felt that instead of bulking up (and ugly-ing up) the iMac by moving to a 17 inch CRT, it was safe to go ahead and allow the iMac to evolve into a beast with a 15 inch flat-screen. I say "evolve" because LCD prices weren't quite to the point where Apple could offer one in a sub-$1000 machine. So in order to bridge the gap, the old iMac remained in production and quietly filled the low end gap as the "new" iMac was born with all its LCD-on-a-moving arm glory.

It was a good plan, I suppose. But seemingly all plans are made to be broken, and as such, instead of continuing to drop as they should have, LCD prices actually began increasing, meaning that Apple was moving farther away from being able to toss the old CRT iMac overboard. Plus, representatives from schools (including me) were more than a little wary about putting adjustable flat screen computers in classrooms (gee, what could go wrong?). So Apple decided to give schools their very own computer model, which went ahead and packed a 17 CRT monitor into an iMac-like shell after all. But since there were already two entirely different products on the market called "iMac," Apple figured that the new beast should probably be called something else. And since it was for the education market, it picked up the name "eMac" (see if you can guess why, before the end of the next paragraph).

The upshot is that the eMac was very successful, so much so in fact that when LCD prices never did come back down, Apple was compelled to make the eMac available to the general public. Apple was then able to phase out the "old" iMac line entirely. The kicker, of course, is that Apple now has two consumer lines, called the eMac and iMac, whose only substantive distinctions are the type of built-in monitor, and the widely differing form factors that came about as a result. The iMac is a thing of beauty and has a screen that you can adjust to almost any angle. The eMac is stationary, and butt-ugly by Apple design standards, but it's cheaper and the screen is bigger (more on this last part later). Most people walking into an Apple Store these days in their local shopping mall probably have no idea that the "e" in eMac stands for "education" or the fact that the "i" in "iMac" stands for "internet." If you guessed correctly, you get a prize. The prize is that you get to go to your local Apple Store and quiz the salespeople on this who, unless they're regular billpalmer.net readers, probably have no idea what the "i" stands for. It's such an arcane piece of trivia, in fact, that I'm a little embarrassed that I knew the answer.

Okay, history lesson over. Flash forward to the present twin consumer lines with the non-representative names, and let's see where they currently stand. While it's important to know the history behind what you're buying into (so as to be able to predict where it's headed), you must keep in mind at all times that you are in fact buying what is on the market now, not what used to be on the market or what will be on the market in the future. Unless, of course, you buy a closeout model, in which case, you are in fact buying what used to be on the market. Or you wait until the next revision of the product, in which case you will in fact be buying what will be on the market in the future. Or, as in my case, Apple just happens to announce new models while you're in the middle of writing a column. Alright, I'm confused, anyone who's not, raise your hand. Hmm, I don't see any hands raised. But then I can't really see any of you right now.

Moving on. I'll make a note to the gallery that, thanks to Apple's amazingly altruistic timing this morning, this next paragraph is the one that had to be rewritten from scratch. See? I knew I'd have been better of procrastinating, but no, I just had to go ahead and try to write the column a day ahead of time. That's the last time I ever do anything in advance. So anyway, here's what the eMac line looks like now, as opposed to when I first started writing this column:

The eMac currently comes in two models, which both sport the same 17 inch CRT monitor but vary in price by $200 (yesterday it was $300). So what do you get for your extra two hundred bucks? Let's see, an 80 GB hard drive instead of 40 GB, for one thing. Apple has finally corrected what I considered a long-standing flaw by finally including 256 MB of RAM in both the high-end and low-end models (instead of paltry 128 MB that came with the low-end model until today). But the hard drive thing appears to be rather inconsequential, because you can build-to-order the low-end eMac with the 80 GB hard drive for only $50 extra through the online Apple Store. In any case, neither 128 nor 256 MB of RAM comes even close to meeting my needs (if you do web design and you've ever tried to use Dreamweaver at the same as you're using any other software, you know what I mean), but that's another issue for later. For now I'll just note that I have to leave room in the budget for some extra RAM.

So what is it, exactly, that you're paying extra for when you opt for the higher-end eMac model? Well, it's the SuperDrive, silly. The low-end eMac only comes with a Combo Drive (someone please explain to me why SuperDrive is one word, while Combo Drive is two?), meaning that while you can use either model to play CD's, burn CD's, or play DVD's, only the high-end model can burn DVD's. This is, of course, all about iLife. Windows users who have shelled out for a DVD burner have essentially flushed their money down the toilet (it's like buying a car in a land where there is no gasoline), but if you've got a Mac then you've got iLife, and if you're into it at all, you're going to want that DVD burner. So I ask myself: am I into iLife?

Well of course I am. iTunes is everything to me, but for that you only need a CD burner (or an iPod, which I've already got). And I manage to get a surprising amount of mileage out of iPhoto, considering the fact that I don't own a digital camera. What can I say? I'm not into photography as an art form, and I don't have kids or anything else that I feel I must take pictures of on an ongoing basis, so I've never bothered to shell out for my own camera. All of the photos in my iPhoto library were either taken by someone else, or taken using someone else's camera. And considering that fact, I have a surprising number of them. But not to the point that I need a DVD burner to help me store and/or present them.

So that leaves me with iMovie. I really do love iMovie, but I have to admit that I used to use it much more often back when I worked at the school, where there were things to actually make iMovies about (and people to teach iMovie to, for that matter). An iMovie is barely worth making if you can't turn around and cut it to a DVD, both because nobody wants to crowd around your computer in order to watch your iMovie, and because you generally can't store more than one or two of them internally. It's one of the very few times in which offloading your work to external disc and then wiping it from your hard drive is warranted. But do I use iMovie enough to warrant the DVD burner? I don't know. If I were giving advice to my mother, yes. My sister, yes. Anyone with kids (or adorable pets, for that matter), the answer is yes. But for me? Let's just say that while I had been fairly sure that I needed to find a way to squeeze a SuperDrive into my budget, I'm now officially leaning the other way. Fortunately, I don't have to decide at this moment. But I do have to wrap up this column.

But before I go, I do want to point out that these new eMacs are some sweet, sweet upgrades. Twenty-five percent faster processor than their predecessors, stupendously faster RAM, upgraded video card, more RAM on the low end, price drop on the high end, internal Bluetooth option, and if that weren't enough, the eMac is now officially the only computer, Mac or otherwise, to sport an 8x DVD-R drive. It's so new that they don't yet make blank discs that can even be burned at that speed. [Hint to the gallery: the eMac being the only Mac with an 8x DVD-R can't possibly last long; this is the dead giveaway that new models are coming, soon if not sooner, across the entire desktop spectrum.]

Look for "Bill buys a new Mac, Volume Four" soon, in which I'll sneak a look over at the iMac side of the fence (provided that it hasn't been completely revamped by this time tomorrow) and strive to solve my desktop equation once and for all.

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