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Bill buys a new Mac, volume four: there's no "i" in iMac, or is there?

Thursday, April 15th, 2004  by Bill Palmer

Back when this week started, I shared in Volume One that I'll soon be bringing a new Mac into the family within the next six weeks or so, and that surprisingly, it would be my first in nearly five years. In Volume Two, I kicked the PowerMac and PowerBook lines to the curb, citing budgetary reasons that could make a grown Mac user cry. So I ventured into consumerland in Volume Three, pondering the two brand new eMac models and concluding that while I would recommend a SuperDrive to a great deal of other users, it might not be necessary for my needs. And today we'll take a look at the iMac, a product line that has grown so long in the tooth that it needs dentures. I can only hope that Apple manages to refresh if not completely revolutionize the iMac before I need to go ahead and make my purchase, but nonetheless I'm going to take a look at the current models as if they were indeed my only options. Maybe Apple will be nice and surprise me.

First let me say that while I never thought that the flat-screen iMac, with its swivel arm, belonged anywhere near the elementary school that I worked at or any other elementary school for that matter, I think it's a near-perfect home machine for anyone who doesn't have little kids. But to be honest, and remember that this is coming from someone who thinks that the vast majority of Apple's decisions have been good ones, I think that the specifications for the current iMac models must have been drawn up on Mars. Wait, let me revise that. The 17 inch and 21 inch iMac models are ideal machines that, if not for the fact that they're well out of my price range, I would be trying to snap up in a heartbeat. But then there's the matter of the 15 inch iMac, and I don't know what happened here. It's almost as if Apple taped a sign to it, reading "don't buy me."

I don't get it. I don't know what Apple was thinking here. Perhaps it's that the company expected to be rid of this current lineup a long time ago, or maybe they really do want to steer people away from the 15 inch iMac and toward the high-end eMac (I wonder which one has the higher profit margin?). But regardless of the reason, here's what's wrong with it: first, and I can't believe that they did this, the 15 inch iMac does not come with a SuperDrive, despite being $200 more expensive than an eMac that does. That doesn't begin to make sense to me.

You can't built even build a 15 inch iMac to order with a SuperDrive, meaning that if you want an iMac with a SuperDrive, you have no choice but to go with the 17 inch iMac, which clocks in at $1800, which isn't within a country mile of my budget. Now I'm not one of those crybabies who pouts continuously because Apple doesn't offer its customers the "choice" of having eight million confusing models and options and configurations (funny how they usually do so while chattering brainlessly about "marketshare" and other words they don't understand the meaning of), but I can't quite get a handle on why this particular limitation is in place. Especially considering that the first generation 15 inch flat-screen iMac actually did come with a SuperDrive. I remember this because we had one of them back at the elementary school. And now that I think back, I can recall falling in love with the concept of owning a flat screen iMac specifically because of the time I spent using the one we had at the school. The adjustable screen is just unreal in its usability.

But then I remember why that iMac was sitting on someone else's desk, instead of mine: its 1024x768 pixel screen resolution was no greater than what I had on my little 12 inch snow iBook. Nevermind that the screen was fifty percent larger, it didn't matter because you couldn't actually fit more things on it. It was sort of like looking at a little laptop screen with a magnifying glass. And it was pointless. And it remains that way to this day, with the 15 inch iMac still sporting the same 1024x768 resolution. For comparison, even the low-end eMac comes with 1280x960 pixels. You don't have to have full understanding of pixels, or resolution, or any of it, in order to grasp that you get more screen room on an eMac.

So as it stands now, eMac over 15 inch iMac is a no-brainer. A painful one, to be sure, but when you think it through it's not even close. So all that's left to do in this case is to wait and see what Apple comes up with as far as a new iMac, and whether it happens within my timeframe. What I'd need to see is a flat screen iMac that clocks in at no more than $999 (compared to the current $1299), sports a screen resolution of at least 1100x900 pixels (they do it on the 15 inch PowerBook, so why not the 15 inch iMac?), and if I decide that I need a SuperDrive, it needs to come with that as well. Sounds like quite a bit of a long shot, but then again the rumors do all seem to point to a new plasticized iMac enclosure that will allow Apple to (finally) price the flat-screen iMac competitively, so maybe I'll get lucky.

You know, come to think of it, it seems that the flat-screen iMac has been hindered, handicapped, or otherwise the victim of bad luck and bad timing, for most or all of its lifespan so far. And that's such a shame, because I think it's the best idea for a computer that Apple has ever had. Maybe it'll finally get untracked in time for me to consider owning one. But with the iMac's luck, right after Apple has switched it over to an all-plastic design, we'll probably see some kind of surge in the price of plastic.

So what do we know now? The flat-screen iMac, despite being my favorite computer, is out of the running unless Apple can do something about both its specs and its price before my time limit is up. The eMac, by virtue of being such an unflinchingly good value, is almost literally looking better by the day. We found out early on that the iBook is my only viable laptop option (thanks to the reader who suggested going with an upgraded G3 PowerBook, but that's not something I want to do for my main machine). But the desktop vs. laptop debate still carries on in the back of my head, and I'll delve into it next time, in "Bill buys a new Mac, volume five." See you tomorrow.

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